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Posted 06/08/2023
Sandra Coan explains some of the common marketing mistakes photographers make and how to avoid them. After watching this B&H video, you’ll have the basics for understanding how to craft a compelling marketing strategy that speaks directly to your ideal clients.
0:00 - Introduction
1:29 - How Coan Got Started
6:17 - Traditional Marketing vs. Modern Marketing
15:06 - Mistake #1: Doing What You Think You SHOULD Do
20:27 - Mistake #2: Thinking that Being Good at Photography Is Enough
23:13 - Mistake #3: Winging It
27:04 - How to Make a