About 28 filtered results
Posted 06/08/2023
Sandra Coan explains some of the common marketing mistakes photographers make and how to avoid them. After watching this B&H video, you’ll have the basics for understanding how to craft a compelling marketing strategy that speaks directly to your ideal clients.
0:00 - Introduction
1:29 - How Coan Got Started
6:17 - Traditional Marketing vs. Modern Marketing
15:06 - Mistake #1: Doing What You Think You SHOULD Do
20:27 - Mistake #2: Thinking that Being Good at Photography Is Enough
23:13 - Mistake #3: Winging It
27:04 - How to Make a
Posted 04/18/2023
In this video, celebrity and advertising photographer David Molnar discusses his new book, Learning to See: A Photographer’s Guide from Zero to Your First Paid Gigs. Follow along as Molnar shares insights on gaining confidence, social media, and pricing your work, all in the realm of photography.
0:00 - Introduction
1:26 - How Molnar Got Started in Photography
7:00 - Gaining Confidence
21:27 - Take the Time to Learn the Craft
24:06 - Gaining Experience
27:53 - Being Every Type of Photographer is Not the Best for Jobs
35:53 - Finding your
Posted 03/01/2023
Portrait photographer Tati Bruening shares strategies that every photographer should know when it comes to marketing their business via social media, on platforms such as Instagram or Tik Tok.
0:00 - Introduction
0:17 - Aspect Ratio
0:38 - Your Audience
1:25 - Content Ideas
2:21 - Foster a Community
3:15 - Posting Frequency
3:39 - Final Thoughts
Posted 02/23/2023
Photographers are constantly searching for ways to improve their workflow while maintaining creative control of their vision. Join Sony Artisan of Imagery Mike Colón as he talks about what can be outsourced, how to produce consistent content, and how to stay confident.
0:00 - Introduction
1:12 - What is Colón’s Creative Process?
11:50 - Trying to Be Confident While Feeling the Pressure
25:58 - Outsourcing and Marketing Yourself
34:45 - Selecting and Posting Content
38:04 - Being Confident and Owning Your Style
45:12 - Processing Photos
53:38
Posted 01/12/2023
Posted 12/22/2022
Join Michael Taylor, Sony Artisan Monica Sigmon, Tim and Bev Walden, and Rod Evans in Part 2 of “Tools for a Successful Portrait Business” as they discuss their styles and give tips on how to refine your own style.
0:00 - Introduction
2:13 - Message from Tim and Bev Walden
11:54 – The Waldens’ work
15:03 – Evans’ Style
20:51 - How to Define Your Style
29:01 – Evans’ Work
34:27 - Influence vs. Copy
37:44 – Sigmon’s Style and Work
42:25 – Taylor’s Style and Work
58:49: - Step Back and View the Work as a Whole
1:02:46 - Final Thoughts
Check out
Posted 12/03/2022
No matter where you are in your photography career, getting your work noticed and gaining new clients is always a struggle. Commercial and portrait photographer João Carlos discusses his “12 Steps to Get Business,” with topics such as: finding and auditioning for exhibits, submitting your work for awards and recognition, setting up an eStore to merchandise your portfolio, using social media to market yourself, and streamlining your workflow with data storage solutions.
0:00 - Introduction
2:20 - 12 Steps to Get Business
54:14 - Gear List
1:13
Posted 12/01/2022
Join Michael Taylor, Sony Artisan Monica Sigmon, Tim and Bev Walden, and Rod Evans as they share their insight and vast knowledge of the industry to provide portrait photographers with the necessary tools to build a successful business. In this first session they discuss branding.
0:00 - Introduction
5:25 - Discover Your Brand
23:42 - Market Location
27:03 - Expand Your Offerings and Find What Your Passion
33:34 - How to Make Your Brand Stand Out
38:53 - Running a Business from your Home or on the Road
46:00 - How to Transition to Different
Posted 09/20/2022
Sandra Coan believes in utilizing social media as a marketing tool, but not as a way to sell to your current and potential clients. In this B&H Online video, she helps you understand how successful marketing works, how to serve your clients with content, where else to market besides social media, and she suggests other ideas, as well.
0:00 - Introduction
0:17 - Tip 1
0:56 - Tip 2
1:40 - Tip 3
2:39 - Tip 4
3:18 - Tip 5
4:20 - Final Thoughts
Posted 12/27/2021
Magi Fisher shares her insights on how to deal with some of the business aspects of a photography business. Her unique perspective will give you peace of mind when setting up contracts, insurance, trademarks, and more.
Do you run the business side of things in your photo business? Share your experiences in the Comments section.
Posted 11/19/2021
How can you go about finding photography work, especially when you're just starting out in photography? Commercial photographer Jennifer Pottheiser shares her tips on finding the photography jobs that fit your passion and goals!
Do you have any tips of your own you'd like to share? Post them in the Comments section, below.
Posted 08/16/2021
Join professional photographer Chris Burkard as he discusses his photography career, his approach to taking photos, helpful techniques for marketing oneself, and more.
Have you run your own photography business, or are you trying to launch one? Leave your questions or detail your experiences in the Comments section and engage with us!
Sponsored by Sony
Posted 04/24/2021
In part 2 of this three-part series, professional photographer and Sony Artisan of Imagery Tony Gale shares his marketing strategies to get your name out there and increase your potential client base. He covers social media and email marketing, creating your website, networking, and more.
Click here to watch The Business of Photography, Part 1: Getting Started. And share with us your takeaways as well as your own tips for
Posted 04/17/2021
In this three-part series, Sony Artisan of Imagery Tony Gale lays the foundation for taking your photography from a simple hobby to a serious business. In Part 1, Gale discusses when and how to start a photography business, whether or not specialization is important, what kind of photography may be right for you, and more.
Please share some of your own startup stories or ask us questions in the Comments section, below. And click here
Posted 10/12/2020
In this seminar, from October 2019, Bob Carey shares his passion project to make a difference in his community and raise funds for others in need. According to Carey, this project stemmed from an “organic drive to build a body that resonates with me and others,” hoping to “make a difference in the world.” Through this presentation, Carey wishes to “inspire” you in your own photographic journey.