The panAFRICAproject | Lou Jones

View the Event Space page for this video

For the last few years, the Lou Jones studio has been traveling to Africa and photographing the fifty-four independent countries, country by country. However, Jones is taking a very different approach; rather than highlighting the negative viewpoints that western media places on the continent of poverty, pestilence, and conflict, he is documenting normal contemporary life. In this new kind of photojournalism, he attempts to dispel the spurious myths that people have been created about Africa, and concentrate on the billion citizens who go to work every day, raise their children, and make innovations within industry, education, culture, medicine, business, sports, and agriculture.

Jones also photographs the traditional aspects of the parallel exotic cultures and tribes, and rural areas that are often the only images seen by western media because they exist in parallel with modern society. He seeks out local institutions and people who can point them toward what is important and unique about each country, rather than relying on NGOs or FBOs that have their own agendas. He and his staff must do research on each place, develop relationships to gain access to places, organizations, and interiors that are usually not of interest to tourists and journalists trying to win prizes exposing the troubles. In addition to the photography itself, Jones and his assistants must do fundraising with crowdfunding, grants, and personal philanthropy to finance each trip and to develop the educational curriculums, information, and their interactive web presence.

Visit Lou Jones’s website to see the extent of what they are doing.

0 Comments

Close

Close

Close