OPTIC 2017: Jill Mann & Kyla Trethewey - Create, Build Instagram, Managing a Following

Social media has democratized the world of photography. Platforms such as Instagram now allow all photographers an equal opportunity to share pictures with a global audience. In their presentation for B&H’s 2017 Optic conference, Jill Mann & Kyla Trethewey, of Our Wild Abandon, discuss the positive and the negative aspects of sharing their work via Instagram with the more than 100,000 followers on their social profile. From the whys of using social media to the possible ways in which to monetize your social media presence to the all-important pitfalls to avoid, Mann & Trethewey offer valuable insights and tips for building a following, engaging with your community, and planning for a sustainable future on a platform that is constantly evolving.

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