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Posted 04/24/21
In part 2 of this three-part series, professional photographer and Sony Artisan of Imagery Tony Gale shares his marketing strategies to get your name out there and increase your potential client base. He covers social media and email marketing, creating your website, networking, and more. Click here to watch The Business of Photography, Part 1: Getting Started. And share with us your takeaways as well as your own tips for building your business in the Comments section, below. Sponsored by Sony
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Posted 04/17/21
In this three-part series, Sony Artisan of Imagery Tony Gale lays the foundation for taking your photography from a simple hobby to a serious business. In Part 1, Gale discusses when and how to start a photography business, whether or not specialization is important, what kind of photography may be right for you, and more. Please share some of your own startup stories or ask us questions in the Comments section, below. And click here for The Business of Photography, Part 2: Marketing. Sponsored by Sony
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Posted 10/12/20
In this seminar, from October 2019, Bob Carey shares his passion project to make a difference in his community and raise funds for others in need. According to Carey, this project stemmed from an “organic drive to build a body that resonates with me and others,” hoping to “make a difference in the world.” Through this presentation, Carey wishes to “inspire” you in your own photographic journey.
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Posted 08/15/20
Professional photographer Mélissa Baptiste gives the RAW truth (and not the JPG version) of starting a business as a woman in photography. She offers advice on balancing entrepreneurship with creativity, trying different photographic styles, networking, and her portrait-photography tips. Stop by often to view the wide selection of other instructional and informative videos at BandH.com.   
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Posted 08/08/20
Larry Cohen and Olga Torrey teach you how to take your photography underwater. This in-depth introduction goes over camera options, underwater housing, lighting, camera settings, and more. Larry and Olga also discuss other types of photography, such as wildlife and macro photography.
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Posted 06/22/20
Content marketing is a vital tool for photographers looking to bring in new clients. In this talk, Elena S. Blair and Sandra Coan share their strategies for blogging SEO, Instagram hashtags and engagement, content writing, and more to help you increase your client base. Similar photography seminars: Finding Your Photography Niche Content Marketing for Photographers (How to Promote Your Photography Business)
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Posted 07/09/19
Returning for its fifth consecutive year, OPTIC 2019 was the best OPTIC yet! With our planet's environment changing at a rapid rate, the discussion was more poignant than ever. The four-day imaging event explored the inspiration, techniques, and equipment essential to capturing the great outdoors-with an emphasis on conservation. Paul North is the founder of Meet the Ocean and host of its educational podcast. As a polar expedition diver and photographer with Lindblad Expeditions/ National Geographic, he tours the remote underwater landscapes of our planet. He produces online media and public outreach campaigns that encourage urgency to protect and better understand the precious nature of our planet’s saltwater ecosystems. Leading a team of creative marine educators, North employs storytelling as a tool to advance the methods of how science is communicated to the public.
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Posted 05/09/19
Papua New Guinea is a culturally diverse country that also has diverse marine life that boggles the imagination. Visiting Papua New Guinea from the USA is a challenge, but worth the effort. Join Larry Cohen and Olga Torrey as they explore the Kimbe Bay and Tufi areas of PNG after traveling for 25 hours in the air, on three different airlines. They show images of breathtaking reefs, large and tiny creatures that seem to be from another planet. Cohen and Torrey also discuss the culture of the area’s fascinating villages. To read more about their adventure and see more photographs, click here. Previous Pause Next Larry Cohen Larry Cohen has worked as a studio and location photographer for many years. His clients included Baccarat Crystal, Fujifilm, Kodak, Sony, General Electric, Time Warner, and others. His underwater photos have appeared in such publications as Sports Diver, Alert Diver, Canadian Diver, Scuba Diving, and Immersed Magazine. He is the USA East Coast editor for the international web-based magazine X-Ray. Cohen is a past president of the NYC Sea Gypsies, and a founding member of The New York Underwater Photographic Society. In 2017, Cohen was a DivePhotoGuide.com Photographer of the Week. When not underwater, he spends way too much time at a desk at B&H Photo. During that time, he can answer your underwater-camera questions in Live Chat or you can email him at uw@bhphoto.com. See his other work here. Olga Torrey Originally from Russia, Olga Torrey has been living in New York City for the past 25 years. She has a college honor degree in physical education and worked as a gym teacher, athletic director, and gym owner in the former USSR. She is also a fine artist and Life member of the Art Students League of New York. She has taken her talent as a fine artist and applied her skills to photography both above and below the water. Torrey has taken underwater photographs from the warm waters of Bonaire to the green rich waters of Alaska. She has been published in InVetrum, X-Ray Magazine, Sports Diver, Diver, Northeast Dive News, and The Ultimate Depth. See her work here.
469 Views
Posted 03/01/19
Top wedding photographer Jay Cassario shows you how to become a better storyteller with your wedding photography, beginning with your very first consultation. Cassario discusses client communication and how to properly educate them on the process of storytelling photography, how to build relationships with your clients that will help you tell their story, shooting and lighting techniques, and post-wedding presentation and sales. Learn how to build better relationships with clients, how to become a better storyteller, and how to create an experience for clients that is unique and special. For more great educational videos, click on BandH.com.
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Posted 04/27/18
Husband-and-wife team Kahran and Regis Bethencourt share their techniques to help photographers create a niche for themselves in the business. They emphasize that by looking for areas in photography that are underrepresented, you can carve out new “lanes” of business that are both specialized and exciting.
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