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Posted 04/24/21
In part 2 of this three-part series, professional photographer and Sony Artisan of Imagery Tony Gale shares his marketing strategies to get your name out there and increase your potential client base. He covers social media and email marketing, creating your website, networking, and more. Click here to watch The Business of Photography, Part 1: Getting Started. And share with us your takeaways as well as your own tips for building your business in the Comments section, below. Sponsored by Sony
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Posted 04/17/21
In this three-part series, Sony Artisan of Imagery Tony Gale lays the foundation for taking your photography from a simple hobby to a serious business. In Part 1, Gale discusses when and how to start a photography business, whether or not specialization is important, what kind of photography may be right for you, and more. Please share some of your own startup stories or ask us questions in the Comments section, below. And click here for The Business of Photography, Part 2: Marketing. Sponsored by Sony
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Posted 10/12/20
In this seminar, from October 2019, Bob Carey shares his passion project to make a difference in his community and raise funds for others in need. According to Carey, this project stemmed from an “organic drive to build a body that resonates with me and others,” hoping to “make a difference in the world.” Through this presentation, Carey wishes to “inspire” you in your own photographic journey.
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Posted 08/15/20
Professional photographer Mélissa Baptiste gives the RAW truth (and not the JPG version) of starting a business as a woman in photography. She offers advice on balancing entrepreneurship with creativity, trying different photographic styles, networking, and her portrait-photography tips. Stop by often to view the wide selection of other instructional and informative videos at BandH.com.   
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Posted 06/22/20
Content marketing is a vital tool for photographers looking to bring in new clients. In this talk, Elena S. Blair and Sandra Coan share their strategies for blogging SEO, Instagram hashtags and engagement, content writing, and more to help you increase your client base. Similar photography seminars: Finding Your Photography Niche Content Marketing for Photographers (How to Promote Your Photography Business)
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Posted 08/05/19
Returning for its fifth consecutive year, OPTIC 2019 promises to be the best OPTIC yet!  With our planet’s environment changing at a rapid pace, the discussion promises to be more poignant than ever. The four-day imaging event will explore the inspiration, techniques, and equipment essential to capturing the great outdoors—with an emphasis on conservation. Speakers include seasoned Lindblad Expeditions National Geographic Photographers Eric Guth, Erika Skogg, Ralph Lee Hopkins, and Paul North, plus an assortment of impressive, contemporary photographers such as Lana MacNaughton and Carissa Pelleteri.
149 Views
Posted 08/05/19
Returning for its fifth consecutive year, OPTIC 2019 was the best OPTIC yet! With our planet's environment changing at a rapid rate, the discussion was more poignant than ever. The four-day imaging event explored the inspiration, techniques, and equipment essential to capturing the great outdoors-with an emphasis on conservation. Elia Locardi is an internationally acclaimed professional travel photographer, writer, experienced public speaker, and highly skilled educator who spends his life shooting some of the most beautiful locations in the world. Featured by Professional Photographer Magazine, CNet, Wacom, SmugMug Films, Adobe, FUJIFILM, and Fstoppers, Locardi has visited more than 65 countries, flown nearly 2 million miles, and collaborated with major companies, brands, countries, NGOs, and tourism agencies on nearly every continent since becoming a full-time photographer in 2009.
156 Views
Posted 08/05/19
At B&H’s OPTIC 2019, photographer Colby Brown presented tips on how to tell a story through your photographs. As a landscape, travel and wildlife photographer, Brown has traveled the world looking for unique stories to tell though his work. He says the difference between a snapshot and a photograph is that a photograph has something to say. Learn how to say something with your photos by watching Brown's presentation. BIO: Colby Brown is a photographer, photo educator, author and Sony Artisan based in Eastern Pennsylvania. Specializing in landscape, travel, and humanitarian photography, his portfolio spans the four corners of the globe. Throughout his work, he combines a love of the natural world with a fascination with the world’s diverse cultures. Each of his photographs tells a story of life on this planet. In 2011, he founded The Giving Lens, which helps fight for child education, clean drinking water projects, species preservation, women’s rights, and much more.
113 Views
Posted 07/17/19
Returning for its fifth consecutive year, OPTIC 2019 was the best OPTIC yet! With our planet's environment changing at a rapid rate, the discussion was more poignant than ever. The four-day imaging event explored the inspiration, techniques, and equipment essential to capturing the great outdoors-with an emphasis on conservation. At B&H’s Optic 2019, photographer Lisa Langell talks about how and why we photograph, and she stresses that the most important part of your journey as a photographer is knowing the answer to the question, “Why do I photograph?” Langell reminds us that photography is not only transformative for the person taking the photo; a powerful image can have deep emotional impact on others, too. This is a great talk from a photographer who approaches her craft from psychological and technical perspectives. Check it out and click here for more  instructional and informative videos at BandH.com.
469 Views
Posted 03/01/19
Top wedding photographer Jay Cassario shows you how to become a better storyteller with your wedding photography, beginning with your very first consultation. Cassario discusses client communication and how to properly educate them on the process of storytelling photography, how to build relationships with your clients that will help you tell their story, shooting and lighting techniques, and post-wedding presentation and sales. Learn how to build better relationships with clients, how to become a better storyteller, and how to create an experience for clients that is unique and special. For more great educational videos, click on BandH.com.
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