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Posted 04/24/21
In part 2 of this three-part series, professional photographer and Sony Artisan of Imagery Tony Gale shares his marketing strategies to get your name out there and increase your potential client base. He covers social media and email marketing, creating your website, networking, and more. Click here to watch The Business of Photography, Part 1: Getting Started. And share with us your takeaways as well as your own tips for building your business in the Comments section, below. Sponsored by Sony
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Posted 04/17/21
In this three-part series, Sony Artisan of Imagery Tony Gale lays the foundation for taking your photography from a simple hobby to a serious business. In Part 1, Gale discusses when and how to start a photography business, whether or not specialization is important, what kind of photography may be right for you, and more. Please share some of your own startup stories or ask us questions in the Comments section, below. And click here for The Business of Photography, Part 2: Marketing. Sponsored by Sony
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Posted 10/12/20
In this seminar, from October 2019, Bob Carey shares his passion project to make a difference in his community and raise funds for others in need. According to Carey, this project stemmed from an “organic drive to build a body that resonates with me and others,” hoping to “make a difference in the world.” Through this presentation, Carey wishes to “inspire” you in your own photographic journey.
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Posted 08/15/20
Professional photographer Mélissa Baptiste gives the RAW truth (and not the JPG version) of starting a business as a woman in photography. She offers advice on balancing entrepreneurship with creativity, trying different photographic styles, networking, and her portrait-photography tips. Stop by often to view the wide selection of other instructional and informative videos at BandH.com.   
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Posted 06/22/20
Content marketing is a vital tool for photographers looking to bring in new clients. In this talk, Elena S. Blair and Sandra Coan share their strategies for blogging SEO, Instagram hashtags and engagement, content writing, and more to help you increase your client base. Similar photography seminars: Finding Your Photography Niche Content Marketing for Photographers (How to Promote Your Photography Business)
165 Views
Posted 08/05/19
After spending years traveling and documenting cultures around the world, photographer Erika Skogg returned to her hometown in Wisconsin and began to appreciate the deep Scandinavian ties there and in the surrounding communities. With a desire to explore the community's connection to the past, she created a project documenting Scandinavian-American culture in the Upper Midwest United States. At OPTIC 2019, she shared stories from the experience, as well as some photos and tips for those wanting to start a documentary photography project. BIO: Erika Skogg is a National Geographic Explorer who is currently documenting Scandinavian-American culture in the Upper Midwest, United States. She credits her Green Bay, Wisconsin, upbringing for her resistance to freezing temperatures and propensity for exploration. As a travel photographer, Skogg strives to create images that ignite a genuine interest in the unknown, highlight commonalities of the human experience, and encourage fascination instead of fear. By capturing unique attributes of cultures and landscapes abroad, she hopes to inspire the viewer to get up and go!
149 Views
Posted 08/05/19
Returning for its fifth consecutive year, OPTIC 2019 was the best OPTIC yet! With our planet's environment changing at a rapid rate, the discussion was more poignant than ever. The four-day imaging event explored the inspiration, techniques, and equipment essential to capturing the great outdoors-with an emphasis on conservation. Elia Locardi is an internationally acclaimed professional travel photographer, writer, experienced public speaker, and highly skilled educator who spends his life shooting some of the most beautiful locations in the world. Featured by Professional Photographer Magazine, CNet, Wacom, SmugMug Films, Adobe, FUJIFILM, and Fstoppers, Locardi has visited more than 65 countries, flown nearly 2 million miles, and collaborated with major companies, brands, countries, NGOs, and tourism agencies on nearly every continent since becoming a full-time photographer in 2009.
469 Views
Posted 03/01/19
Top wedding photographer Jay Cassario shows you how to become a better storyteller with your wedding photography, beginning with your very first consultation. Cassario discusses client communication and how to properly educate them on the process of storytelling photography, how to build relationships with your clients that will help you tell their story, shooting and lighting techniques, and post-wedding presentation and sales. Learn how to build better relationships with clients, how to become a better storyteller, and how to create an experience for clients that is unique and special. For more great educational videos, click on BandH.com.
209 Views
Posted 07/02/18
In this B&H Event Space video, photographer and photo historian Michael Soluri talks about his years documenting numerous human and robotic NASA space missions. Some of the projects Soluri documented include the Parker Solar Probe Mission, the 10-year New Horizons Mission, and the last Shuttle crew trained to repair the Hubble Space Telescope.   He also discusses the technical and logistical aspects of covering these long-term assignments, along with post-capture, calibration, printing, branding, and archiving tips. We hope you enjoy the video, and invite you to view the wide selection of other instructional and informative videos at BandH.com.
1486 Views
Posted 06/22/18
Join zoologist and wildlife photographer Ron Magill as he shares his tips for photographing the fauna that call the Florida Everglades home. Filmed at B&H’s Optic 2018, Magill’s lecture is richly illustrated with examples of his remarkable work in the field. We hope you enjoy the video, and invite you to view the wide selection of other instructional and informative videos at BandH.com. For more information and Optic 2018 coverage, click here.
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