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Posted 04/24/21
In part 2 of this three-part series, professional photographer and Sony Artisan of Imagery Tony Gale shares his marketing strategies to get your name out there and increase your potential client base. He covers social media and email marketing, creating your website, networking, and more. Click here to watch The Business of Photography, Part 1: Getting Started. And share with us your takeaways as well as your own tips for building your business in the Comments section, below. Sponsored by Sony
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Posted 04/17/21
In this three-part series, Sony Artisan of Imagery Tony Gale lays the foundation for taking your photography from a simple hobby to a serious business. In Part 1, Gale discusses when and how to start a photography business, whether or not specialization is important, what kind of photography may be right for you, and more. Please share some of your own startup stories or ask us questions in the Comments section, below. And click here for The Business of Photography, Part 2: Marketing. Sponsored by Sony
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Posted 10/12/20
In this seminar, from October 2019, Bob Carey shares his passion project to make a difference in his community and raise funds for others in need. According to Carey, this project stemmed from an “organic drive to build a body that resonates with me and others,” hoping to “make a difference in the world.” Through this presentation, Carey wishes to “inspire” you in your own photographic journey.
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Posted 08/15/20
Professional photographer Mélissa Baptiste gives the RAW truth (and not the JPG version) of starting a business as a woman in photography. She offers advice on balancing entrepreneurship with creativity, trying different photographic styles, networking, and her portrait-photography tips. Stop by often to view the wide selection of other instructional and informative videos at BandH.com.   
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Posted 06/22/20
Content marketing is a vital tool for photographers looking to bring in new clients. In this talk, Elena S. Blair and Sandra Coan share their strategies for blogging SEO, Instagram hashtags and engagement, content writing, and more to help you increase your client base. Similar photography seminars: Finding Your Photography Niche Content Marketing for Photographers (How to Promote Your Photography Business)
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Posted 04/30/19
The world of fine art photography is transforming as rapidly as the commercial marketplace. Creating and properly marketing a body of fine art work can be instrumental in developing multiple revenue streams to support your business while at the same time keeping your vision fresh and alive. What is a fine art photograph? What is the correct market for your fine art work and how do you reach that market? How should you present your work to galleries, and create marketing materials and a Web site? What expectations does a gallery have, and what does a contract look like? Thomas Werner, private art dealer, former New York gallerist, international curator and fine art photographer, will share his experiences about these topics and much more. He will explain how to build a relationship with a gallery and what happens when you get an exhibition. He will also help you identify realistic goals in the fine art world and how to maximize results based on those expectations. If you've ever been interested in understanding the world of fine art photography, or if you're interested in opening new avenues for your work, this is an event that you can't afford to miss.
469 Views
Posted 03/01/19
Top wedding photographer Jay Cassario shows you how to become a better storyteller with your wedding photography, beginning with your very first consultation. Cassario discusses client communication and how to properly educate them on the process of storytelling photography, how to build relationships with your clients that will help you tell their story, shooting and lighting techniques, and post-wedding presentation and sales. Learn how to build better relationships with clients, how to become a better storyteller, and how to create an experience for clients that is unique and special. For more great educational videos, click on BandH.com.
230 Views
Posted 05/01/18
You’ve put all your effort and artistic vision into capturing an image, post-processing it to perfection and printing it on a luscious fine art paper. One final hurdle and you can hang that print proudly on a gallery wall! In this presentation, award-winning photographer and Moab Master photographer, Les Picker, will walk you through the last stages before displaying your print: matting and framing. Whether you intend to do this yourself, hire a local framing shop, or simply order the pieces online and assemble them in your home or studio, Picker covers the basics. He describes the matting and framing process from soup to nuts, and showcases new and innovative display options such as open frames. Picker offers tips, suggestions, and time-saving techniques for getting you gallery-ready. Illustrated and on display are framing supplies, samples, and framed prints. You may visit Picker’s work here.
229 Views
Posted 04/27/18
Husband-and-wife team Kahran and Regis Bethencourt share their techniques to help photographers create a niche for themselves in the business. They emphasize that by looking for areas in photography that are underrepresented, you can carve out new “lanes” of business that are both specialized and exciting.
147 Views
Posted 04/25/18
Wedding and portrait photographer Paul Gero shares his strategies and techniques for capturing natural, authentic photos. He talks about the need to be driven by a desire to capture great images, and he stresses the importance of keeping in mind that a photo taken today is something that will continue to have meaning far into the future.
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