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Posted 04/24/21
In part 2 of this three-part series, professional photographer and Sony Artisan of Imagery Tony Gale shares his marketing strategies to get your name out there and increase your potential client base. He covers social media and email marketing, creating your website, networking, and more. Click here to watch The Business of Photography, Part 1: Getting Started. And share with us your takeaways as well as your own tips for building your business in the Comments section, below. Sponsored by Sony
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Posted 04/17/21
In this three-part series, Sony Artisan of Imagery Tony Gale lays the foundation for taking your photography from a simple hobby to a serious business. In Part 1, Gale discusses when and how to start a photography business, whether or not specialization is important, what kind of photography may be right for you, and more. Please share some of your own startup stories or ask us questions in the Comments section, below. And click here for The Business of Photography, Part 2: Marketing. Sponsored by Sony
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Posted 10/12/20
In this seminar, from October 2019, Bob Carey shares his passion project to make a difference in his community and raise funds for others in need. According to Carey, this project stemmed from an “organic drive to build a body that resonates with me and others,” hoping to “make a difference in the world.” Through this presentation, Carey wishes to “inspire” you in your own photographic journey.
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Posted 08/15/20
Professional photographer Mélissa Baptiste gives the RAW truth (and not the JPG version) of starting a business as a woman in photography. She offers advice on balancing entrepreneurship with creativity, trying different photographic styles, networking, and her portrait-photography tips. Stop by often to view the wide selection of other instructional and informative videos at BandH.com.   
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Posted 06/22/20
Content marketing is a vital tool for photographers looking to bring in new clients. In this talk, Elena S. Blair and Sandra Coan share their strategies for blogging SEO, Instagram hashtags and engagement, content writing, and more to help you increase your client base. Similar photography seminars: Finding Your Photography Niche Content Marketing for Photographers (How to Promote Your Photography Business)
469 Views
Posted 03/01/19
Top wedding photographer Jay Cassario shows you how to become a better storyteller with your wedding photography, beginning with your very first consultation. Cassario discusses client communication and how to properly educate them on the process of storytelling photography, how to build relationships with your clients that will help you tell their story, shooting and lighting techniques, and post-wedding presentation and sales. Learn how to build better relationships with clients, how to become a better storyteller, and how to create an experience for clients that is unique and special. For more great educational videos, click on BandH.com.
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Posted 07/30/18
Salem Krieger presents his Art Is Helping project. Art Is Helping brings artists and charitable organizations together, supporting both the non-profit organizations and the artists. Buyers can purchase archival exhibition quality pigment prints while donating to charities of their choice. A portion of their purchase price is tax deductible. The available charities represent a wide range of important causes including the sustainability of the planet, feeding the homeless, comforting at-risk-animals, contributing to native American causes, and providing help to veterans- just some of the shared goals of Art Is Helping. Topics covered will be how artists can be pro-active with their art; and going beyond the concept that art is just something you place on your wall and look at. Viewers will walk away with a new model of aiding those in need. For artists, it breaks the old model of simply donating art to non-profits to help them raise funds. ART IS HELPING http://www.artishelping.com/
115 Views
Posted 07/28/18
If you are lucky enough (and talented enough) to have a long career in photography, over time your work takes you down many roads, and Mel DiGiacomo is one of those photographers. Whether he is shooting the US Open or a wedding, on assignment for top magazines, or doing self-assignments on the street in New York City or in his small town in New Jersey, Mel is one hard-working photographer whose ability to adapt to a wide variety of situations and come back with the pictures holds lessons for any aspiring photographer. Photographers are always looking for subjects, and in so doing, often choose the street. As Dorothy Norman said, ‘You don’t have to go fifty feet from your house to find a photograph.’ And Mel is a great example of this. Mel is a legend in street photography, and New York City in particular, has been his beat. It is a place that lends itself to the art (afterall, our sidewalks are 18% grey!) But recently, Mel has spent quite a bit of time in Los Angeles, and he shows his new work and talks about the differences between NYC and LA and how those differences inform his work. But street shooting does require a certain discipline. In this video, photographer Mel DiGiacomo discusses how to know the light, how to learn the vocabulary of your lenses, and how to put aside the technical aspects and keep thinking to a minimum to keep your shooting instinctual. Mel looks for human behavior, and follows the advice of Walker Evans, ’Stare, pry, listen, eavesdrop. Die knowing something. You’re not here long.’ Mel will get you thinking in different ways to help stretch your photography muscles. Mel DiGiacomo Photography https://meldigiacomo.photoshelter.com/
172 Views
Posted 06/28/18
Lumix Luminary Team Member, Nicholas Pappagallo demonstrates the benefits of shooting tethered in your still photography. He discusses when tethering is useful as well as some of the tools he uses to work professionally and easily in the studio, and out on location. Lastly, Nicholas discusses how the entire workflow from camera to print works. Nicholas shows you how to use features that you may not have even realized are there.
229 Views
Posted 04/27/18
Husband-and-wife team Kahran and Regis Bethencourt share their techniques to help photographers create a niche for themselves in the business. They emphasize that by looking for areas in photography that are underrepresented, you can carve out new “lanes” of business that are both specialized and exciting.
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