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Posted 04/24/21
In part 2 of this three-part series, professional photographer and Sony Artisan of Imagery Tony Gale shares his marketing strategies to get your name out there and increase your potential client base. He covers social media and email marketing, creating your website, networking, and more. Click here to watch The Business of Photography, Part 1: Getting Started. And share with us your takeaways as well as your own tips for building your business in the Comments section, below. Sponsored by Sony
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Posted 04/17/21
In this three-part series, Sony Artisan of Imagery Tony Gale lays the foundation for taking your photography from a simple hobby to a serious business. In Part 1, Gale discusses when and how to start a photography business, whether or not specialization is important, what kind of photography may be right for you, and more. Please share some of your own startup stories or ask us questions in the Comments section, below. And click here for The Business of Photography, Part 2: Marketing. Sponsored by Sony
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Posted 10/12/20
In this seminar, from October 2019, Bob Carey shares his passion project to make a difference in his community and raise funds for others in need. According to Carey, this project stemmed from an “organic drive to build a body that resonates with me and others,” hoping to “make a difference in the world.” Through this presentation, Carey wishes to “inspire” you in your own photographic journey.
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Posted 08/15/20
Professional photographer Mélissa Baptiste gives the RAW truth (and not the JPG version) of starting a business as a woman in photography. She offers advice on balancing entrepreneurship with creativity, trying different photographic styles, networking, and her portrait-photography tips. Stop by often to view the wide selection of other instructional and informative videos at BandH.com.   
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Posted 06/22/20
Content marketing is a vital tool for photographers looking to bring in new clients. In this talk, Elena S. Blair and Sandra Coan share their strategies for blogging SEO, Instagram hashtags and engagement, content writing, and more to help you increase your client base. Similar photography seminars: Finding Your Photography Niche Content Marketing for Photographers (How to Promote Your Photography Business)
173 Views
Posted 06/24/19
Learn how to step into the worlds of Makers and Craftsmen. Cultural photographer and Leica Ambassador Adam Marelli will teach you everything you need to do before, during, and after you gain access into workshops around the globe. Drawing on his professional experience as an architectural consultant and artist, he will take you through step-by-step preparation from how to gain access to closed locations and what techniques to use in the mixed lighting of workshops. He discusses the philosophies that many craftsmen share, along with the very practical questions every photographer asks about their first shoot. Join us for apprentice training as you learn how to make your mark and bring a hidden world of craftsmen to light. Marelli shares examples from past projects, shooting everyone from Japanese temple builders to Italian sculptors. Click here for more informative, educational, and entertaining videos at BandH.com.
129 Views
Posted 05/22/19
Travel offers extensive opportunities—and challenges—for the photographer. Whether your interests are a casual record of your family trip, or a serious visual exploration of a place far from home, this presentation will provide practical tips and visual stimulation so that you come home with pictures you can be proud of. Lefkowitz covers: pre-trip planning; what to take and how to pack; foreign travel considerations; interacting with and photographing the "locals;" time of day and weather issues; finding the good spots; protecting digital files while on the road; ways to improve your composition; some exposure pointers; cool things you can do with a digital camera (that you could never do with film); what to do with all those great (and near-great) images when you get home.
469 Views
Posted 03/01/19
Top wedding photographer Jay Cassario shows you how to become a better storyteller with your wedding photography, beginning with your very first consultation. Cassario discusses client communication and how to properly educate them on the process of storytelling photography, how to build relationships with your clients that will help you tell their story, shooting and lighting techniques, and post-wedding presentation and sales. Learn how to build better relationships with clients, how to become a better storyteller, and how to create an experience for clients that is unique and special. For more great educational videos, click on BandH.com.
190 Views
Posted 09/13/18
Come join award-winning headshot photographer, Rod Goodman, as he goes behind the curtain to shed light on the creation of a headshot. With an emphasis on capturing the essence of a subject while creating a marketable headshot, Goodman will discuss both the technical and creative aspects of this subtle art form. Topics will include: camera equipment choices, lighting, exposure settings, retouching and photographer-client dynamics- both with before & after examples, among others. Rod Goodman Photo: https://www.instagram.com/nyc_headshot/
40 Views
Posted 08/28/18
Jeff Cable shares his techniques for obtaining the best composition and lighting to capturing and tell the story of the event. He goes over his camera settings, lens choices, and explain how he works with multiple flashes. Jeff Cable Photography https://www.jeffcable.com/
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