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Posted 04/24/21
In part 2 of this three-part series, professional photographer and Sony Artisan of Imagery Tony Gale shares his marketing strategies to get your name out there and increase your potential client base. He covers social media and email marketing, creating your website, networking, and more. Click here to watch The Business of Photography, Part 1: Getting Started. And share with us your takeaways as well as your own tips for building your business in the Comments section, below. Sponsored by Sony
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Posted 04/17/21
In this three-part series, Sony Artisan of Imagery Tony Gale lays the foundation for taking your photography from a simple hobby to a serious business. In Part 1, Gale discusses when and how to start a photography business, whether or not specialization is important, what kind of photography may be right for you, and more. Please share some of your own startup stories or ask us questions in the Comments section, below. And click here for The Business of Photography, Part 2: Marketing. Sponsored by Sony
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Posted 01/09/21
2021 is here, and it is time to reset our artistic goals. Fine art and still life photographer Claire Rosen teaches you how to be creative, how to brainstorm, and how to execute your photography ideas. We hope you enjoy the video, and we invite you to view the wide selection of other instructional and informative videos at BandH.com. Sponsored by FUJIFILM Similar photography seminars: How to Create a Photography Portfolio that Reflects Your Voice Using Your Personal Life to Inspire Photography Projects Getting Creative with Mobile Photography Getting Creative with Long-Exposure Photography
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Posted 12/28/20
Professional photographer Jennifer McClure shares her creative process when using her personal life to inspire her photography projects. She reviews some of her past projects, as well her experience, as she searched for photography ideas at home during the quarantine. What sort of personal projects have you launched during this year of isolation? Tell us about them in the Comments section.
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Posted 10/12/20
In this seminar, from October 2019, Bob Carey shares his passion project to make a difference in his community and raise funds for others in need. According to Carey, this project stemmed from an “organic drive to build a body that resonates with me and others,” hoping to “make a difference in the world.” Through this presentation, Carey wishes to “inspire” you in your own photographic journey.
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Posted 08/22/20
Travel, food, and lifestyle photographer Natasha Lee takes you through her creative process, showing you how to find your aesthetic, how to create a moodboard, and how to edit photos in Lightroom and Photoshop. We hope you return often to view the wide selection of other instructional and informative videos at BandH.com.   
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Posted 08/15/20
Professional photographer Mélissa Baptiste gives the RAW truth (and not the JPG version) of starting a business as a woman in photography. She offers advice on balancing entrepreneurship with creativity, trying different photographic styles, networking, and her portrait-photography tips. Stop by often to view the wide selection of other instructional and informative videos at BandH.com.   
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Posted 06/22/20
Content marketing is a vital tool for photographers looking to bring in new clients. In this talk, Elena S. Blair and Sandra Coan share their strategies for blogging SEO, Instagram hashtags and engagement, content writing, and more to help you increase your client base. Similar photography seminars: Finding Your Photography Niche Content Marketing for Photographers (How to Promote Your Photography Business)
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Posted 04/25/20
Do you worry that your creative business relies too heavily on one product or service? Whether you run a photography business or are a social media influencer, this talk will teach you why multiple income streams are important and how you can expand your own. Creative business owner Marie Segares goes in depth on potential income streams, such as affiliate marketing, sponsorship, subscription boxes, subscription services, and media kits, and touches on branding and marketing techniques you can apply to your own business. Share with us you own ideas for new income streams in the Comments section below.
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Posted 07/17/19
Returning for its fifth consecutive year, OPTIC 2019 was the best OPTIC yet! With our planet's environment changing at a rapid rate, the discussion was more poignant than ever. The four-day imaging event explored the inspiration, techniques, and equipment essential to capturing the great outdoors-with an emphasis on conservation. At B&H’s Optic 2019, photographer Lisa Langell talks about how and why we photograph, and she stresses that the most important part of your journey as a photographer is knowing the answer to the question, “Why do I photograph?” Langell reminds us that photography is not only transformative for the person taking the photo; a powerful image can have deep emotional impact on others, too. This is a great talk from a photographer who approaches her craft from psychological and technical perspectives. Check it out and click here for more  instructional and informative videos at BandH.com.
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