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Posted 04/24/21
In part 2 of this three-part series, professional photographer and Sony Artisan of Imagery Tony Gale shares his marketing strategies to get your name out there and increase your potential client base. He covers social media and email marketing, creating your website, networking, and more. Click here to watch The Business of Photography, Part 1: Getting Started. And share with us your takeaways as well as your own tips for building your business in the Comments section, below. Sponsored by Sony
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Posted 04/17/21
In this three-part series, Sony Artisan of Imagery Tony Gale lays the foundation for taking your photography from a simple hobby to a serious business. In Part 1, Gale discusses when and how to start a photography business, whether or not specialization is important, what kind of photography may be right for you, and more. Please share some of your own startup stories or ask us questions in the Comments section, below. And click here for The Business of Photography, Part 2: Marketing. Sponsored by Sony
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Posted 12/26/20
Night photography has become increasingly popular and accessible in recent years, and the experience of photographing the landscape under a starry night sky is incomparably rewarding. In this seminar, Lance Keimig of National Parks at Night shares his techniques for light painting, light writing, and low light landscape photography. Are you a fan of night photography? Share your experiences with us in the Comments section, below.
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Posted 10/12/20
In this seminar, from October 2019, Bob Carey shares his passion project to make a difference in his community and raise funds for others in need. According to Carey, this project stemmed from an “organic drive to build a body that resonates with me and others,” hoping to “make a difference in the world.” Through this presentation, Carey wishes to “inspire” you in your own photographic journey.
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Posted 09/21/20
Susan Magnano details how to be creative with long-exposure photography, whether you’re photographing a nightscape or a night portrait and at any time of the day. Through experimenting with her camera settings and gear, she is able to capture incredible landscapes, cityscapes, and portraits that stand out from the rest. Similar photography tutorials: Long-Exposure Photography at Home: Camera Settings, Gear, and Ideas Create Amazing Photos with Light Writing: Night Photography Series Astrophotography for Beginners | How to Photograph Stars Night Photography Series: How to Photograph Star Trails 5 Quick Tips for Amazing Photos of the Milky Way
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Posted 08/15/20
Professional photographer Mélissa Baptiste gives the RAW truth (and not the JPG version) of starting a business as a woman in photography. She offers advice on balancing entrepreneurship with creativity, trying different photographic styles, networking, and her portrait-photography tips. Stop by often to view the wide selection of other instructional and informative videos at BandH.com.   
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Posted 06/22/20
Content marketing is a vital tool for photographers looking to bring in new clients. In this talk, Elena S. Blair and Sandra Coan share their strategies for blogging SEO, Instagram hashtags and engagement, content writing, and more to help you increase your client base. Similar photography seminars: Finding Your Photography Niche Content Marketing for Photographers (How to Promote Your Photography Business)
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Posted 07/29/19
At B&H’s OPTIC 2019, photographer Stephen Wilkes discussed his evolution as a photographer, since he was a teenager. His career has been a series of personal projects that helped him shape his vision and learn that his photographs could inspire change and make a difference. His latest project, Day to Night, looks at a variety of landscapes over a 24-48-hour period, and the changes that take place during that time. For inspiration, motivation, and a few laughs, check out Wilkes’s presentation. BIO: Stephen Wilkes has been widely recognized for his fine art and commercial photography. Wilkes has won numerous awards and honors and continues to exhibit his work in galleries and museums. Wilkes’s newest body of work is titled Day to Night™. He photographs from a fixed camera angle, continuously, for up to 15 hours. A select group of images are then digitally blended into one photograph, capturing the changing of time in a single frame.  Wilkes shoots editorials for major publications, as well as advertising campaigns for many of the country's foremost agencies and corporations.
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Posted 03/01/19
Top wedding photographer Jay Cassario shows you how to become a better storyteller with your wedding photography, beginning with your very first consultation. Cassario discusses client communication and how to properly educate them on the process of storytelling photography, how to build relationships with your clients that will help you tell their story, shooting and lighting techniques, and post-wedding presentation and sales. Learn how to build better relationships with clients, how to become a better storyteller, and how to create an experience for clients that is unique and special. For more great educational videos, click on BandH.com.
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Posted 04/27/18
Husband-and-wife team Kahran and Regis Bethencourt share their techniques to help photographers create a niche for themselves in the business. They emphasize that by looking for areas in photography that are underrepresented, you can carve out new “lanes” of business that are both specialized and exciting.
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