Lensbaby Co-Founder Craig Strong: The B&H Photography Podcast


On this week’s episode of the B&H Photography Podcast, we welcome Craig Strong, the co-founder and Chief Creative Officer of Lensbaby, the special-effects lens manufacturer. Lensbaby was started by Strong, in 2004, and quickly established a name for itself. Over the years, the company has added lenses, optics systems, and accessories to grow its brand while maintaining an emphasis on creative expression—and embracing imperfection.

With Strong, who worked as a staff and freelance photographer before co-founding Lensbaby, we discuss tinkering to create a prototype, founding the company, growth decisions, and motivation. We also talk about dealing with successes and failures in the very competitive camera and lens business.

On the gear side, we ask questions about the research and development of lenses, the various mounts available with Lensbaby lenses, and we get a sense of what is on the horizon for the company in 2022.

Guest: Craig Strong

Photograph © Allan Weitz
Photograph © Allan Weitz
Photograph © Allan Weitz
Allan Weitz

Host: Allan Weitz
Senior Creative Producer: John Harris
Senior Producer: Jason Tables
Executive Producer: Shawn C Steiner