Instagram: “As it is Intended to be Used”?

Well, what does that mean? Yes, it’s owned by Facebook and yes, Taylor Swift has 62 million followers, but we asked two professional photographers with hundreds of thousands of followers and a magazine editor how they use Instagram to engage their followers, interest clients, raise revenue, and keep the creative blood flowing.

DSLR or smartphone? Hashtag or not? Strategies for gaining followers? More important than your webpage? Is it the most important brand in photography? These are some of the questions we ask in this casual conversation with three savvy veterans of social media. Since Instagram is already five years old, we also discuss future possibilities for this incredible image platform.

Guests: Sharon Radisch, Sam Horine, and Libby Peterson

To listen to this week’s episode: Listen to or download on SoundCloud, or subscribe to the B&H Photography Podcast on iTunesStitcher; SoundCloud; or via RSS.



 


 


 

 Instagram page of Sam Horine
 



 


 


 

Instagram page of Sharon Radisch
 

Instagram page of Rangefinder Magazine
 

 

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Host: Allan Weitz
Producer: John Harris
Engineer: Jason Tables
Executive Producers: Bryan Formhals, Mark Zuppe

1 Comments

I'm learning a lot here on the podcast, thanks guys ... you guys make good questions.

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